Project
Brand Strategy
Brand Repositioning
Competitive Benchmarking
Marketing Audit
Brand Strategy
Stakeholder, competitor, & audience research
Digital audits
Brand strategy
Stakeholder Needs & Perceptions
Knowing what to preserve and evolve, and how we could futureproof the brand, there were tensions to balance: legacy & growth, experimentation & clarity, community roots & institutional recognition.
Output: stakeholder mapping, strategic priorities, creative guardrails.
The Meerkats Followed the Tracks
Meerkat research on website structure & accessibility, archiveability, user journeys, & information for professionals showed that it could be more than an annual event: a permanent platform for the XPOSED community.
Output: digital ecosystem map, user journey insights, platform opportunities.
Competitor Research
We scanned the queer film festival “savannah” to see who was out there, how they were showing up, & their market positioning.
Queer Film Festival Benchmark Selection
Looking at similar film festivals & comparing their identities (institutional, community-led, industry-facing, artistic, & experimental) defined a clear lane XPOSED could own.
The meerkats turned the clues into a plan
Brand Strategy
The research and brand strategy became the foundation for the visual identity.
Before moving into design, the team needed a clear map: what the brand should express, who it needed to speak to, and what the identity system had to support. This strategy gave the visual work its direction — from stylescapes and logo exploration to typography, colour, layout, and brand applications.
Without the digging, there was no design trail to follow.
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