Project

Production for XPOSED Queer Film Festival

Brand Strategy

Brand Repositioning

Competitive Benchmarking

Marketing Audit

Brand Strategy

Problem

For their 20-year milestone, XPOSED wanted their online presence to feel more personal, & highlight their experimental & community-driven side.

Process

The Meerkats conceptualized & created in-house content for XPOSED’s online presence, from pre- to post-production & distribution. Research > scripting > shooting > editing > sound > colour > distribution

Solution

We came up with content for each area & proposed it to XPOSED with the aim of humanizing the festival:

Combined research & archival material with new interviews
New photo portraits of the XPOSED team
Team interviews (long-form web content)
20-year retrospective (long-form web content)
Reels (short-form social media content)

We came up with content for each area & proposed it to XPOSED with the aim of humanizing the festival:

Combined research & archival material with new interviews
New photo portraits of the XPOSED team
Team interviews (long-form web content)
20-year retrospective (long-form web content)
Reels (short-form social media content)

Pre-production & research

Setting the Scene

Researched the festival’s history to understand that world and the curators’ background. Market research showed that few festivals featured their curators talking about their process, so that become our focus.

Content was then scripted, followed by set design & composition.

Interviews & retrospective video

Putting a Face to the Name

To feature XPOSED’s curators, we produced documentary-style interviews and a retrospective film. The retrospective, combining archival material and visual storytelling, showcased the two decades of XPOSED’s evolution. For our storytelling to match the new branding, we oversaturated the colors, reflecting the concept of inner light.

Photos & social media

Getting the Word Out

Developed a stream of digital content alongside the larger productions, such as reels, promotional edits, & teasers for this year’s screenings. The Meerkats also took portrait photos of the XPOSED team to further shine a light on them.

Conclusion

XPOSED: Zhuzhed Up

The festival now has a brand-new identity showcasing the humans behind it and the diversity of their artistic perspectives. Supporting it is a system of audiovisual stories ready to be deployed anywhere.

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Have a vision but not sure where to start?

Let’s create something truly memorable!

Have a vision but not sure where to start?

Let’s create something memorable!

Have a vision but not sure where to start?

Let’s create something truly memorable!

Have a vision but not sure where to start?